Dietary Supplements for Kids
The Mascot “Healthie”
For these illustrations, I was inspired by the shapes of pills, capsules, and gummies, giving them life with their own cute faces. I wanted the mascots to be playful and versatile, as there are many different products in the dietary supplements range. My goal was to ensure the mascots could easily be adapted or modified for future products.
And as a side note, the idea of putting gummies into ice cream jars to make them more attractive for children came to me while preparing this for my portfolio. (The ice cream jar concept was never actually used, but it’s fun, isn’t it?)
